XYZ BANK
Product Design | UX/UI | Brand Identity
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I took the lead in the creation of user interfaces, particularly focusing on the Property Display Page (PDP). I spearheaded the design process and collaborated closely with the development team to seamlessly translate these designs into a user-friendly and visually compelling experience for the public. The primary goal was to introduce a fresh and innovative design that not only enhanced aesthetic appeal but also provided users with comprehensive tools and information critical to their real estate journey.
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Figma, Sketch, InVision, Adobe Illustrator, Adobe Photoshop
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Hope Vandiver: PDP, Commute, CTAs, XYZ brand implementation
HomeStory Design Peers: XYZ logo, XYZ brand
HomeStory Development Peers: Partner site implementation -
By taking the lead in this project, I ensured a cohesive and effective collaboration between the design team and the development team, resulting in a home search experience that met both functional and aesthetic objectives.
NOTE: This design is still in development.
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This was the first time I took the lead on a professional project. This experience taught me how to effectively communicate between cross functional teams and how to quickly turn around new iterations when needed. This hands-on leadership experience significantly contributed to my professional growth
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Given more resources within the company, I would have delved into incorporating motion graphics to enhance the visual experience. Additionally, I would have conducted multiple rounds of A/B testing to refine and optimize our designs for maximum effectiveness and user engagement.