MELLO MELON

Brand Identity | Art Direction

  • Mello Melon is a beachside bar and lounge that specializes in cocktails served in different fruits.

  • Figma, Adobe Illustrator, Adobe Photoshop

  • Effectively brand a startup company with a trademark and design system.

  • The trademark utilizes Mello Melon’s signature drink to create it. This brand uses pops of color and patterns to showcase its personality.

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  • This brand allowed me complete creative freedom and it taught me to hone in to a path and stick with it.

  • I would like to add a more to the website, a social media campaign. and dive into UX/UI.

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