MARYJOE’S
UX/UI | Brand Identity | Trademark
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MaryJoe’s is an online umbrella customization experience that allows the user to create high quality, one of a kind umbrellas.
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Graphis New Talent Annual 2022 | International | Honorable Mention | Logo
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To create an easy to use umbrella customization experience that seamlessly guides the user through the process.
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The trademark utilizes a letterform approach by combining the name of the brand with an umbrella crafted from the letterforms of the typeface. This company aims to put the user in control and let their creativity run wild.
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Maryjoe’s required extensive user testing and I was required to make sure the information given on the website was clear and understandable.
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I would like to add a social media campaign to showcase the creativity of the customers. Along with that I’d love for some aspects of the website to have motion graphics.