HOMESTORY REBRAND

Brand identity | Art Direction | Trademark

  • HomeStory recognized the need to rejuvenate its brand, and I eagerly undertook the task. The initiative involved crafting a new logo, redefining the brand identity, and reshaping the narrative to fortify HomeStory's messaging. I developed a completely new corporate brand identity from scratch.

  • Adobe Illustrator, Adobe Photoshop, Keynote

  • The rebrand was received well by key stakeholders in the company and is currently in development.

This rebrand is not currently available to the public… yet!

Let's connect, and I'll guide you through a comprehensive overview of my design process and the new brand documents!

  • Throughout this project, I refined my skills in brand and trademark design, learning to iterate rapidly on my ideas. Along with this, I learned the skill of distilling a diverse range of ideas and feedback, enabling me to present designs that encompass various perspectives and comments from the HomeStory team effectively.

  • There was talk about adding in some motion graphics. I would have loved to dive into After Effects some more.

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